Purpose
PURPOSE

Why does ASNOVA exist?
Why do we come to work everyday?

Do our ideas, actions, and endeavors
move us forward in an ASNOVA way?
No matter when, Purpose is a compass that shows us the way.

Create yourplaces of tomorrow
with the power of kasetsu.

your

Meaningful for your society.
Needed by your society.
Harnessed by your society.

places of tomorrow

A place where
we create what truly
matters tomorrow.

power

Leverage “kasetsu” to the fullest.
Bring out the potential of “kasetsu”.
Expand the possibilities of “kasetsu”.

kasetsu

Develop a “kasetsu” (hypothesis) and test it with “kasetsu” (temporary structures).
By repeating this, we take on challenges with agility and grace. We solve our customers’ and society’s problems. We go beyond boundaries.

STORY

Beliefs behind our Purpose.
The intention of our Purpose.

From the pyramids of Egypt to the temples of Nara.
The historical structures of civilization all began with scaffolding.

Scaffolding is a tool embodying the concept of kasetsu.
At ASNOVA, we believe kasetsu means two things: a hypothesis and a temporary structure.
Aspirations are not realized overnight.
The reiterations of hypotheses and temporary structures bring us step by step closer to the final form.
Leveraging these two things to take on challenges with agility and grace
—that’s what we call kasetsu.

Without scaffolding, we cannot begin.
To create new things.
To transform existing things into new ones.
As a stepping stone to overcome challenges
and as a reinforcing foundation,
we hope scaffolding continues to be adjacent to the progress of times.
In order for us to stay essential for the growth of our customers and society,
we advance towards frontiers made possible by kasetsu.

Our company name, ASNOVA, means the place of tomorrow in Japanese
—a place where we create what truly matters tomorrow.
We are passionate about the inherent strength of scaffolding.
We challenge the status quo.
We continue to support the growth of customers and society in the midst of change and uncertainty.
And beyond that, with the power of "Kasetsu",
Moving forward, with the power of kasetsu,
we are creating the places of tomorrow.
That is why ASNOVA is here.

VALUES

Core values to bring
our Purpose to life.
Guiding principles of
the work we do everyday
that bring our Purpose to life.

Sense the intentions of customers and society.
See a step ahead. Envision tomorrow.
Question conventions. Think outside the box.
Lead with speed.
Try, persist, and finish.
Level up and grow together.
Change proactively.

SLOGAN

To the places of tomorrow.

A place where we create what truly matters tomorrow.

Through creating the many places
of tomorrow for the society,
this is our commitment to building the future.