SOCIETY

Text & Photo: Mariko Sugita

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PROIFILE

Mariko Sugita
She majored in urban sociology at Aarhus University in Denmark, and then obtained a master's degree in Urban Studies at the Free University of Brussels. After gaining experience in producing and marketing spatial design and urban development projects at Loftwork Inc., he moved to North America in May 2018 and became a freelancer. His activities center around editing, including city-related reporting, writing, research, translation, planning, and media management.
Naoko Yano
In 1993, he joined Ryohin Keikaku Co., Ltd. After working as a store staff, he worked in the household goods department of the head office. After leaving the company in 1999, she accompanied her husband to Sweden for three years, where she was involved in the exhibition of the Milano Salone del Mobile and product development in Europe at MUJI Europe Holdings (European headquarters). After returning to Japan, he worked at Isetan Mitsukoshi Research Institute Co., Ltd. (formerly Isetan Research Institute), and in 2013, he rejoined Ryohin Keikaku as a Senior Manager (current position) in charge of planning and design in the Household Goods Department, where he was responsible for concept construction as the leader of the GACHA project.
Yuichi Saito
Since 2018, he has been a member of the Social Good Division of Ryohin Keikaku Co., Ltd. In this department, we are working to solve various issues in the region and promote the creation of new life value. In the GACHA project, we will formulate a grand design and roadmap, as well as support for Sensible4 and demonstration tests in Finland. He is currently a section manager in the Social Good Division.
SOCIETY

GACHA proposes the future of mobility

Until now, we have thought of mobility as travel from point A to point B. However, in the future, mobility will go beyond simple transportation; it may also foster communication, become a hub for communities, and compensate for minor inconveniences in daily life. The autonomous shuttle bus "GACHA" gives us a glimpse of this future of mobility.

Text & Photo: Mariko Sugita

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PROIFILE

Mariko Sugita
She majored in urban sociology at Aarhus University in Denmark, and then obtained a master's degree in Urban Studies at the Free University of Brussels. After gaining experience in producing and marketing spatial design and urban development projects at Loftwork Inc., he moved to North America in May 2018 and became a freelancer. His activities center around editing, including city-related reporting, writing, research, translation, planning, and media management.
Naoko Yano
In 1993, he joined Ryohin Keikaku Co., Ltd. After working as a store staff, he worked in the household goods department of the head office. After leaving the company in 1999, she accompanied her husband to Sweden for three years, where she was involved in the exhibition of the Milano Salone del Mobile and product development in Europe at MUJI Europe Holdings (European headquarters). After returning to Japan, he worked at Isetan Mitsukoshi Research Institute Co., Ltd. (formerly Isetan Research Institute), and in 2013, he rejoined Ryohin Keikaku as a Senior Manager (current position) in charge of planning and design in the Household Goods Department, where he was responsible for concept construction as the leader of the GACHA project.
Yuichi Saito
Since 2018, he has been a member of the Social Good Division of Ryohin Keikaku Co., Ltd. In this department, we are working to solve various issues in the region and promote the creation of new life value. In the GACHA project, we will formulate a grand design and roadmap, as well as support for Sensible4 and demonstration tests in Finland. He is currently a section manager in the Social Good Division.

 

Searching for a means of transportation that can adapt to rapidly changing weather conditions

Vantaa is part of the Helsinki metropolitan area in Finland. It is about 30 minutes by train from downtown Helsinki, where the historical streetscape remains. It is a compact city with a population of 200,000, and has undergone significant development over the past 10 years, with new urban areas being added. In Vantaa, you can test drive the self-driving shuttle bus "GACHA." I immediately flew to Finland in the middle of winter.
 
The day of the interview was a gray, rainy day. Everything in sight was a dull gray, typical of winter in Northern Europe. As I was standing at the station, a compact vehicle with a cute, smooth form slid into the rotary, mixing with the usual city buses. It was the much talked about GACHA, developed by the university-based startup and Finnish robotics company Sensible 4, and designed by MUJI of Japan.
 
The doors slid open automatically and I got in, where I was greeted by Sensible 4 members Tiim and Elt. As I folded up my umbrella, I joked, "It's nice weather today, isn't it?" to which they replied with a wry smile, "In Finland, it's like this all year round, the weather changes all the time."
The members of Sensible 4 board the vehicle for a test run to check its maneuverability. Elt is watching the monitor in the back seat, which is displaying detailed data about the surrounding environment in which GACHA is running.
The project was inspired by Finland's bad weather. Public transportation is less developed in regional cities and suburban areas than in urban areas. For the elderly and those without cars, bad weather can be fatal and create disparities.
 
"We wanted to provide new forms of mobility to cities where there are fewer public transportation options than in urban areas where the infrastructure is already well-developed. That was the idea behind creating GACHA. We wanted to create new possibilities for mobility," says Thiem.
The GACHA can run without any problems even in bad weather. The air is automatically replaced periodically, making the interior comfortable.
The name GACHA comes from the Japanese word "gachapon." MUJI participated as a partner and was in charge of the design. As the name suggests, the smooth and cute form is attractive and makes you excited. GACHA may look compact at first glance, but it can actually accommodate 16 people, with a circular layout where people sit facing each other. It is fully electronic and can run 100km on a full charge in about 7 hours.
 
"It doesn't feel too techy, and I think its friendly appearance is cute. It's also very popular with kids," an excited woman pushing a stroller answered during the test drive. Two men who said they tried it out during their lunch break from work commented, "We thought it would be compact from the outside, but once we got in, it was much more spacious than we'd imagined." It was their first time riding in an autonomous vehicle, and they seemed pleased with how comfortable it was, beyond their expectations.
 
Looking out the window from inside the car, you can see the curious faces of passersby every time GACHA passes by. Some take photos, while others stop to smile and wave.

It doesn't feel too techy, and I think it has a friendly, cute look. It's also very popular with kids.

A woman pulling a baby carriage

Towards mobility, publicness, and urban development.

A sauna-like space that instantly rises

The symmetrical seating arrangement, with seats facing each other, is also stylish. Sitting facing each other in a small car makes conversation easy, even between strangers.
 
"It's cold in Finland, so when you get in the GACHA, you feel relieved. It's a place to get warm and to communicate with each other, and we talk about how it's like a sauna."
 
Saito-san from MUJI's Social Good Division, who was in charge of the project, explains: Indeed, the GACHA was so comfortable that I wanted to ride it for no reason, even though it was a gray, rainy day in Vantaa. Regular passengers also spent their time leisurely, looking out the window, chatting with the person next to them, and so on.
 
"It's important that it's a public bus, not a personal one. I hope that the existence of mobility like GACHA will help prevent people from feeling isolated, and will lead to urban development that naturally encourages communication," said Yano, also from MUJI's Lifestyle Goods Division. "Through GACHA, I want to work on initiatives that will lead to future mobility and publicness, and from there to urban development," Yano said with a gentle look in his eyes.
Even in depopulated rural areas and regional cities, and in suburban areas where cars tend to be the only means of transportation, GACHA may help to generate warm communication and dialogue. Just as a sauna, which is a small, enclosed space shared by multiple people, serves as a public space, I hope that a community will develop around GACHA in the future.

Changing role from fixed assets to pop-up

GACHA also plans to equip its vehicles with store and library functions in the future. Rather than being a form of mobility to get from point A to point B, the vehicles can be used in a variety of ways to meet the needs of the local area, such as purchasing products or reading books while riding.
"Since passengers won't be riding the car 24 hours a day, I hope it can be used for logistics outside of morning and evening rush hours, or as a pop-up store during charging times, in a way that will be useful in rural and regional cities that don't have the infrastructure that cities have," says Saito. He is enthusiastic about demonstrating this not only in Finland, but in other countries and cities as well, taking into account the characteristics, weather, and needs of each region.
 
Setting up a place as a fixed asset makes you feel sluggish. Because it is a mobile property that is resistant to change, temporary, pop-up, and flexibly transformable mobility is necessary in the future. I thought about this alone in the winter in Finland, far away from Japan.

We hope that the availability of mobility like GACHA will help people avoid isolation and lead to urban development that naturally encourages communication.

Yano

What is "POP UP SOCIETY"? "POP UP SOCIETY" is an irregularly published magazine run by ASNOVA from March 2020 to March 2022, with the aim of getting the general public interested in the industry and contributing to alleviating the shortage of young talent in the construction temporary construction industry in the medium to long term.
We will introduce unique and experimental initiatives from Japan and abroad focusing on temporary structures through interviews with people and companies, experience reports, and more.

 

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