BUSINESS
What is "ASNOVA STATION" that contributes to solving social issues?
There is a business that was started to expand scaffolding rentals to places where ASNOVA's sales office and equipment center are not available. What is the goal of ASNOVA STATION, which started in October 2022? We will also share with you the strategy and prospects of ASNOVA STATION.
TEXT：Yui Sato
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The ASNOVA STATION project solves social issues
Issue 1: Increase in natural disasters due to environmental changes
Due to changes in the global environment, the number and damage caused by natural disasters in Japan has been increasing for the past few decades. Although there are fluctuations every year, the amount of damage and the number of disasters are gradually increasing, and even when inflation is taken into account, there is no doubt that the amount of damage is on the rise. Due to the collapse of houses caused by the increase in natural disasters, household expenditures have increased, and roof repair costs have been added to the 2020 Consumer Price Index. The increase in natural disasters has become a social issue.
Issue 2: Increase in aging apartment buildings
The increase in aging apartment buildings has become a problem in recent times. It is predicted that the stock of condominiums built 30 years or more will increase to about 2.4 times the current number in about 20 years. Aging apartment buildings have problems that affect life and property, such as deterioration of the exterior walls in the shared areas, exposed and corroded rebar, and aging water supply and drainage pipes. These aging apartment buildings are repaired every 12 years based on a long-term repair plan, so the renovation market is expected to expand.
Currently, any renovations that involve privately occupied areas such as living quarters require the consent of "all owners." In order to make it easier to carry out large-scale renovations of aging apartment buildings from fiscal 2024, the government is considering changing the requirement to "four-fifths" or "three-quarters." If this happens, it is expected that the renovation market will expand even further in the future.
Issue 3: Deterioration of detached houses
In recent years, the number of new housing starts has been on a downward trend due to a decrease in the number of households moving and the increase in the average age of homes. However, the market size for home renovations is predicted to remain strong due to increased interest in housing due to people refraining from going out and the spread of teleworking, as well as increased interest in used homes due to government support.
The ASNOVA STATION project solves social issues
ASNOVA STATION was born as a business to address the issues I have mentioned so far.
ASNOVA STATION is a business that aims to provide a service where you can "rent safely, nearby, and at any time" by forming partnership agreements with businesses in areas where rental services are underserved and expanding its bases.
Currently, ASNOVA has 19 equipment center locations, but we believe that in order to quickly solve social issues, we need to expand equipment center throughout Japan. Therefore, we are taking on the challenge of renting through our partners to bring scaffolding rental services to more areas. By developing this ASNOVA STATION service, we will work to solve social issues by creating an environment where customers can "rent anytime," "rent nearby," and "rent with peace of mind" in all regions of Japan that they seek.
ASNOVA STATION's strategy is "Detailed ASNOVA support"!
ASNOVA STATION's services lend trademarks, know-how, and scaffolding equipment to our partners. The profit structure of the partner company is to rent equipment to the construction company and receive a rental fee from the construction company. ASNOVA's revenue structure is that the rental fee is charged from the partner company only when the rental occurs between the partner company and the construction company. In addition, we have a system that receives a monthly support fee from partner companies.
ASNOVA STATION offers three major detailed services!
Support for starting a scaffolding rental business with low investment
The partner companies are also characterized by the fact that it is a service that can be done by various people, such as companies that are currently engaged in scaffolding construction, those who have surplus land and want to do something new, and those who are currently engaged in businesses not related to scaffolding but want to grow the company in other businesses.
ASNOVA STATION does not require any membership fees or royalties, so you can start with a low initial cost. Also, because you only pay ASNOVA for the amount you rent to the construction company, you can start a new business with little operational burden.
"ASNOVA Special Support" 30,000 yen per month!
We provide the necessary support for starting a business, such as PC rental services equipped with the ASNOVA STATION management system, signboards bearing the "ASNOVA" trademark, listing partner locations on the ASNOVA official website, and also providing support in ways that only ASNOVA can provide, such as creating flyer manuscripts and business card design data.
Providing our cultivated specialized know-how!
ASNOVA, which has been in the rental business for many years, will provide the rental management and operation know-how it has cultivated over the years, and will help partner companies acquire customers by providing real-life support via online chat tools.
ASNOVA STATION is holding an online briefing session about our business. We are recruiting participants on our service site. For more information, please register here.
Scaffolding 's rental business is a circular business of sharing scaffolding, and we believe that it will become a business that will attract more attention in the future. For this reason, we will solve these social issues and contribute to the realization of a recycling-oriented society by promoting scaffolding rental.
We will continue to challenge ourselves to provide the world with things that only ASNOVA can do, things that are worth doing, and things that only ASNOVA can do, as well as what kind of value we can create and how we can create sustainable growth for the company.
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