Senior Manager Corporate Planning Office. Joined ASNOVA in 2017. Involved in new business development and IR work as Senior Manager of Corporate Planning Office.
Nao Koyama
Human Resources Department. Joined ASNOVA in 2022. Involved in all human resources-related matters.
Junya Ota
Nagoya Sales Office Sales Department Department. Joined ASNOVA in 2023. Involved in the rental and sales of wedge binding type scaffold mainly in the Chubu region.
Communication through company newsletters: a tool that connects the company, employees, and their families
ASNOVA began producing an in-house newsletter in May 2022. In addition to informing employees about current developments within the company, we also use our in-house newsletter as one of our communication tools. This time, we spoke candidly about ASNOVA's in-house newsletter with three people: Ono Makoto, Senior Manager of Corporate Planning Office which produces the company newsletter; Ota Junya from Sales Department Department, who is in his first year at the company; and Nao Koyama from the Human Resources Department, who had experience producing in-house newsletters in her previous job.
Senior Manager Corporate Planning Office. Joined ASNOVA in 2017. Involved in new business development and IR work as Senior Manager of Corporate Planning Office.
Nao Koyama
Human Resources Department. Joined ASNOVA in 2022. Involved in all human resources-related matters.
Junya Ota
Nagoya Sales Office Sales Department Department. Joined ASNOVA in 2023. Involved in the rental and sales of wedge binding type scaffold mainly in the Chubu region.
To become a company that increases employee job satisfaction and is supported by families and loved ones
Q.What is ASNOVA's in-house newsletter like?
Ono: Our company newsletter features a variety of content, including interviews with employees who have taken on new challenges, company initiatives, and introductions to new employees.
There are three main purposes for publishing an in-house newsletter. The first is to communicate internal trends and share the company's direction and executives' thoughts with employees. The second is to publish it regularly (monthly) so that employees can take company events personally and increase their sense of belonging. And the third is to insist on publishing it in paper form and mail it to employees' homes so that their families can learn about ASNOVA as well. In other words, we see it as a tool that connects the company, employees, and their families.
Q.What do you pay particular attention to when producing your company newsletter?
Ono: First of all, the most important thing is to make the content interesting so that people will want to read it. We try to put the spotlight on our employees as much as possible, and by including many interviews and private life stories, we aim to make the content so that people can get to know their personalities.
In the past, we conducted surveys of employees and their families, and received their thoughts and opinions on the content. We received comments such as, "I want to know about each equipment center," "I want to know about employees' special skills, hobbies, and boasting about their pets," and "I enjoy looking at it together, looking for husbands or wives." We hope to incorporate opinions from within the company and improve the content so that it does not become a one-way street for the creators.
Another thing we are particular about is mailing our company newsletter to employees' homes. By delivering it directly to their homes, rather than just distributing it within the company, we are able to naturally make it more accessible to their families. This is because we want our employees' families and loved ones to know about the company, the environment, their colleagues, and how they are doing well. By doing so, we aim to create an in-house newsletter that will encourage our employees' families and loved ones to support us even more.
Q. How would you like your employees and their families to use the company newsletter?
Ono: I would be happy if this becomes a topic of conversation at home and serves as a starting point for conversation. To that end, I would like to tell you about the kind of company we work for, the kind of environment we work in, the kind of colleagues we work with, our mission, and the kind of work we do.
Not long ago, I received some encouraging news from a family member.
"I'm glad I was able to get a glimpse of what is expected of me in my work." "I'm happy to see the faces and comments of everyone I work with" "By having it delivered in paper form, I look forward to receiving it every month."
Hearing such comments from families made me realize once again just how important it is to send gifts home, so I would like to continue to focus this initiative on our employees. We would be extremely happy if this inspires our employees to "want to be featured in the company newsletter" or "try hard to get featured in the company newsletter," and if it becomes an opportunity for communication between colleagues.
It's a hot topic within the company! What is the appeal of the ASNOVA in-house newsletter?
Q. Mr. Ota, Ms. Koyama, how do you use the company newsletter?
Ota: When I first joined the company, I read the company newsletter to match everyone's faces with their names. It also contained detailed information about each equipment center and the company's direction, which gave me a good understanding of what kind of company ASNOVA is.
Koyama: This is my second year with the company, but I rarely have the opportunity to interact with people outside of the head office. There are people I only talk to on the phone, or see their names on paper, so I've always felt a bit frustrated. In the midst of all this, I came across an article in the company newsletter that focused on an employee, and it gave me an opportunity to learn about their personality and start communicating with them. The contents of the company newsletter are being discussed within the department.
Ota: That's right. I also had a photo of me and my family published in the "New Mid-Career Employee Introduction" section, and after it was published, I was happy to hear from many people saying things like "I read it!" and "You were in it!" I also showed the company newsletter to my wife, and I think it helped her gain a new understanding of my workplace and the work I do.
Q.At the recent "KATARUVA (KATARUVA: in-house training camp)", the in-house newsletter was also taken up as an agenda item.
Koyama: It was a great opportunity to think carefully about the company newsletter, freely sharing ideas about the ideal company newsletter and analyzing current issues. I'm usually on the receiving end, but the discussions at KATARUVA (company retreat) have changed the way I see and understand the company newsletter. I also realized how much effort and ideas it takes to produce the first issue, so I want to read each piece of content more carefully. I want to be the one to create topics of conversation, focusing on the company newsletter, by talking about it within my department and talking to people featured in it.
Ota: During the training camp, the idea of "introducing birthdays would be good!" was brought up, but we discussed how it would be difficult due to various issues. Even if readers think, "It would be nice to have this kind of information," it can be difficult for the creators to put it into practice, and I was reminded of the difficulty of creating an in-house newsletter.
Q. What is the appeal of ASNOVA as seen through the company newsletter?
Koyama: This company newsletter really shows that ASNOVA is made up of a diverse group of people whose unique personalities shine through. In fact, at my previous workplace, I was on the side of creating the company newsletter. It was a lot of work to create it every month, but it didn't seem to have taken root within the company. At ASNOVA, the topic of the newsletter comes up in everyday conversations, which surprised me. I hope that the newsletter will continue to convey the individuality of many people.
Ota: At my previous job, only the president wrote articles about his thoughts in the company newsletter. At ASNOVA's company newsletter, not only the president and executives but also employees are equally listened to, which I think helps to increase everyone's motivation. This makes me want to work harder, and I think that motivation is what is driving the growth of ASNOVA's business. Having the company newsletter has made me realize that this is a company I can be proud of, even to my family. I would like to continue to deepen communication with employees and their families through this company newsletter.
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