ASNOVA Co., Ltd.
President Keiji Ueda

Scaffolding has a long history of supporting society, and it is said that scaffolding was already in use when the pyramids were built 2,500 years ago. Our business is an indispensable part of building new things and improving society's infrastructure.

ASNOVA is primarily in the business of "renting" scaffolding. Needless to say, "rental" is the business of renting what you need, only when you need it. We believe that rental, which repeatedly reuses resources, is a business model that we should pay attention to in this age of mass production and mass consumption, and that it can contribute to a recycling-oriented society. I believe that in order for ASNOVA to continue to be needed in the world of the future, it is most important to continue to create such socially meaningful value through our business.

ASNOVA is "places of tomorrow". ASNOVA means "a place to create new values for tomorrow."
And we have defined ASNOVA's Purpose (the reason for its existence) as follows. "Create your places of tomorrow with the power of kasetsu."
The word "kasetsu" means "hypothesis" and "tentative". We call it "kasetsu" to freely and lightly take on challenges while making use of the two kasetsu.

Based on this purpos, we would like to actively challenge the creation of original and new values that are meaningful only to ASNOVA, without being bound by preconceived ideas, in both existing and new businesses.

When you say "scaffolding rental company," the first thing that comes to mind is ASNOVA. And when people hear the name ASNOVA, they think of a company that is always challenging itself. All of our employees will work together to realize such an association.